Marketing thrives in complexity, but too often, we chase oversimplified answers. Advertising Liminal Space is about resisting easy narratives, bridging disciplines, and uncovering what really makes advertising effective. Expect an honest attempt at rigorous thinking, the occasional rant about assumptions and generalisations, and a wholly unnecessary level of enthusiasm for the finer points of marketing effectiveness. Above all I aim to make this interesting and useful.

My name is Rob Beevers, I am a Marketing and Advertising Effectiveness enthusiast (nerd) , you can find me on LinkedIn here